Customers

Rankings

• No. 1 Top Shopping Website & No. 5 Top Beauty Destination among Teens, Piper Sandler's Generation Z Survey, 2021-2022
• No. 2 Fortune World’s Most Admired Companies, 2023—Ranked in the top 2, seven years running.
• No. 2 American Customer Satisfaction Index Internet Retail Category, 2023—Ranked in the top 5 of the Internal Retail category, over twenty years running.
• No. 2 Brand Finance Global 500: World’s Most Valuable Brand, 2022—Ranked in the top 10, eleven years running.
• No. 3 Interbrand Best Global Brand, 2022—Ranked in the top 5, six years running.
• No. 3 Kantar BrandZ Most Valuable Global Brand, 2022—Ranked in the top 3, four years running.
• No. 3 Boston Consulting Group’s Most Innovative Companies, 2022—Ranked in the top 10, eleven years running.
• No. 5 Most Trusted Brands Globally by Morning Consult, 2021
• YouGov Best Global Brands, 2021—Ranked in the top 7, two years running.
• Top 3 on Comparably’s Best Brands Survey according to Millennials and Gen Z, 2022
• JUST Capital JUST 100 Ranking of America's Most JUST Companies, 2018-2021, 2023
• The Axios Harris Poll 100, 2022—Ranked in the top 10, fourteen years running.
• MBLM Brand Intimacy Rankings and Brand Intimacy COVID Rankings in Retail, 2020—Ranked in the top 4, two years running.

Lists and accolades

• TIME Magazine's TIME100 Most Influential Companies, 2021-2022
• Top 10 Fordham University’s American Innovation Index, 2018-2020

Community

Rankings

• No. 1 Corporate Philanthropist in the Puget Sound region by Puget Sound Business Journal, 2022
• No. 1 Investor in America, Progressive Policy Institute, 2020-2022
• No. 2 Corporate Philanthropist in the Washington, D.C., metro region by Washington Business Journal, 2022
• No. 2 Favorable Institution in America by Harvard CAPS Harris Poll, 2021-Ranked No. 1 four years running.

Lists and accolades

• Mid-Atlantic Innocence Project Defender of Innocence Award, 2022